Online Reputation Management (ORM) helps repair, monitor and improve how you are visible online. It helps you protect your hard-earned image. It is important that you protect your online image and identity from people and organisations with vested interests as a bad image online can affect not just your business but also your personal life.
We Can Help You Manage Your Online Reputation Effectively
As your reputation managers, we help you manage your online reputation, do damage control and identify the early signs of potential problems. As your reputation managers, we help push down the negative search results, if any. We can also help you with your business process to help build a positive image online.
If others don’t see you the way you perceive yourself, worry not. We can bridge the gap.
What we can do for you?
We can help you manage your reputation online through a range of services geared towards improving your online visibility and through it, business profitability.
Our Services Include:
- Online Reputation Management:
- We make sure that when your customers search for you, they only see positive content about your business. We make sure you look good online.
- Internet Reputation Repair:
- Bad Press or Reviews can badly hamper your online image and brand. We can push down any bad press or reviews and make sure your prospects readily find positive information about you and your business.
- Proactive Brand Building:
- Your Name and Your Brand is what distinguishes you from others. We can help you gradually develop your brand online and ensure that you are geared to tackle any bad publicity before things go out of hand.
Yes, we work towards repairing your internet reputation and ensuring that your website reputation ratings don’t go for a toss, but at the same time, we do understand that your reputation online also affects how you are perceived offline. When your employees, customers, investors, financial analysts and key stakeholders get to know that there is some negative content published about you online, they may see you in a different light. That is what we don’t want – that is what we prevent – any damage to your corporate reputation, something that you won’t believe may contribute to more than 60% of your market value.
Everything we do is completely legal & ethical and we do not employ any techniques that can get you and your business in trouble.
Many companies that claim to excel at online reputation management often pretend to be someone else and try to push down the negative results by putting up fake reviews. That might work in the short run, but will create problems in the long run. We don’t do it to ensure that you are safe and don’t attract any penalties whatsoever.
Our Results – What You Can Expect
First things first; we ensure that you have a clean image online. This is done by responding to complaints the way a customer-centric business should. We don't lose our cool and give satisfactory responses, without making the matters worse. With us, you can also expect the incorrect information to be taken down, though this may not be always possible. That's because we can request the concerned sites and then of course, it's up to them.
The best part is that we know how to play smart.
If negative content features on first page of Google we proactively publish useful, positive content to push the former down and decrease its visibility.
Frequently Asked Questions
Online Reputation Management (ORM)
Q: Why so much emphasis on positivity?
A: Do you know what makes the customers trust a business more? Positive reviews! And you may not believe it, but that goes for as many as 73% of them (the customers). Not to mention, it is their trust that makes them invest time or money in your business. So if not for anything else, you should let the positive reviews (and results) take over to come across as a trustworthy business.
Q: Why focus only on the first page?
A: Well, we try and push down the negative results as farther as possible, so that they are hardly visible. But yes, we do focus on the first page and that's because:
First impression is (often) the last impression
Almost 75% of those who use the internet never scroll past the first page, when they look for something online
Q: When to start?
A: The sooner, the better. And if (extensive) damage has already been done, you should have been on your road to recovery by now. Better late than never! A survey suggests that reputation recovery can go on for as many as 3.5 years. Don’t worry, we make it quick.
Q: Why consider ORM when you have done nothing wrong?
A: Maybe not now, but what about the past? You sure you didn’t do anything bad, say, a couple of years back? No matter how insignificant it was, if it did happen, it can be brought up by those who are trying to tarnish your image online.
And it's not about making up for whatever happened in the past (or maybe even recently). The idea is to get you into the good books of those who matter.
Q: Is it possible to have the negative results removed?
A: That's not what online reputation management is about, to begin with. Removal is never on the cards. Yes, we can place a request with those who may have posted something bad about you. If they consider our request and "remove" the content is not for us to decide. We can also help you take the legal course of action, if the need be, but lawsuits don't always work, do they?
Getting the negative results off the first page of Google is as good as getting them removed, because then they basically don't exist.
Q: Is a proactive approach better?
A: Of course, it is. Isn't prevention better than cure? Your reputation is so valuable that you can't really wait for someone to bad mouth your business. And proactiveness costs you much less than what you have to pay for damage control. More importantly, when you act in time, you also address the vulnerability of your business, making it difficult for disgruntled employees, unhappy customers and envious competitors to launch an attack.
Q: Why the "tit for tat" strategy never works?
A: It does work, but against you. If the customers have some problem with a product you offer, or aren't happy with one of your services, the best thing to do is to address their concerns. In fact, you may go to the extent where you ask them for their opinion(s), after you have taken care of whatever it was that bothered them in the first place. If and when you retaliate, you stand to lose, big time.
Corporate Reputation Management (CRM)
Q: What is it about?
A: In its simplest form, CRM is aimed at:
• Ensuring that the key stakeholders think highly of you
• Attracting and retaining the best talent
• Making a lasting impression
• Letting you enjoy the benefit of doubt, if and when the crisis strikes
• Making it easier for you to raise capital
• Getting you referrals from satisfied customers, which may lead to higher sales
Q: Aren't financial statements enough to make an impression?
A: Sadly, no. Intangible assets such as reputation are not reflected in these statements, but that doesn't mean, they don't count. They do. These assets can go a long way in deciding how the key stakeholders perceive you.
Q: Is it just for the Fortune 500 CEOs?
A: Of course not! No matter how small your business is, you have a reputation to defend, if not for anything else, at least to grow. After all, the higher the reputation capital (which CRM helps you earn), the more likely it is for the investors to put money into your business.
Personal Reputation Management (PRM)
Q: Why and how does your reputation count?
A: As much as you would want to believe that you and your business are two different entities, the truth is that the two of you are inseparable. If something bad is said about you online, it may cast a shadow over your business' conversion rate.
And even as an individual, you must look good online because you never know who may search for you. It could very well be a recruiter.
Did you know that 78% of executive recruiters use search engines when they need to find out more about a candidate?
Q: What if there's nothing about you online?
A: First of all, it's a good thing, if there are no negative references whatsoever, but if you are missing from the scene, it's time you participate in online forums and blogs and do whatever it takes to shape up an online identity.
Q: Who can damage your reputation?
A: Right from your ex-lover to someone who works (or used to) with you, anyone can misuse the Internet and say bad things about you online.
Q: How can PRM help?
A: If there are positive references of you online, with proper management, it is possible to maximise their appearances. And if whatever is being said about you is negative in nature, the reputation manager can try and push it down. So, when someone looks up for you, you come across as a trustworthy person – somebody they can hire and/or do business with.