Online

LAUNCHING AN ONLINE STORE? STEER CLEAR OF THESE 5 COMMON ECOMMERCE MISTAKES

Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all […]

“HOW TO” AND “HOW NOT TO” MARKET YOUR MOBILE APP

“HOW TO” AND “HOW NOT TO” MARKET YOUR MOBILE APP

Shopping while sitting on your couch, socialising with friends and people across the globe, booking hotels and flights, consulting with your dentist, watching the latest episode of your favourite show that you missed last night, reading news on the go – what is it that you cannot do with a mobile device (with an internet […]

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN (2)

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN

Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters. Why Redesign Your Site in the First Place? As soon as the thought of a complete website overhaul crosses your […]

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DIGITAL WALLET – IS IT NECESSARY FOR YOUR ECOMMERCE WEBSITE?

Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN (3)

PROVEN TIPS TO MAKE YOUR ECOMMERCE LANDING PAGES CONVERSION-FRIENDLY

  Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is […]

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COMMON MAGENTO 2 UI MISTAKES

By default, Magento 2 offers a large number of features and tools that enable merchants to create high-performing stores that can do both – bring in sales and grow in the competitive marketplace, efficiently. Additionally, there is an endless selection of third-party extensions for adding functionality and flexibility that eCommerce businesses need to enhance and […]

Splash Page Vs. Landing Page: The Difference and Features

In this digital era, more and more businesses are choosing digital over traditional practices to sell and market their products. While there is nothing wrong with old-school marketing, the benefits of being online (where your customers are) cannot be overlooked. The availability of powerful eCommerce development platforms, the ease of reaching diverse groups of audiences, […]

BRAND BUILDING ON INSTAGRAM: DOS AND DON’TS OF GROWING A BRAND ON INSTA

If you are a marketer, you understand the importance of brand awareness, not just when you are starting out but also when your business is growing. Now, take a quick look at three crucial statistics; There are over 25 million brand accounts on Instagram with 80% of users following at least one. Over 60% of […]

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HOW TO SELL MORE WITH STORE CREDIT?

Every ecommerce business has different goals which tend to evolve or change gradually with time. However, there are some goals that always remain consistent for all ecommerce retailers and that is ensuring a seamless, personalised and enjoyable shopping experience for customers which ultimately leads to fulfillment of other goals such as customer retention, brand loyalty […]

Boost Your Business Sales

Top Magento 2 Features that Will Boost Your Business Sales

So, what’s new? – In every release, Magento presents online merchants, developers and service providers with a new suite of features and improved functionalities to create a more balanced, user-friendly ecommerce environment and take the scalability and ecommerce performance to the next level. While Magento is already jam packed with a comprehensive array of functionalities, […]