Yearly Archives: 2014


6

Understanding The Do’s and Don’ts of Magento Web Development

Magento is a boon, no doubt. Right from versatile content management to streamlined third-party integrations, it has almost everything that you, as the potential owner of an online store, can ask for. And apparently, all you need to do is to look for someone who knows Magento web development inside out, and can help you […]

magento

A Good Magento Web Design Means Less Webrooming. Find Out How!

As the name suggests, webrooming is the online version of showrooming. In other words, when the customers check out your online store, but instead of buying products from you, visit a brick-and-mortar store later and make the purchase there, they webroom. Every time they visit your store for research purposes, it may impact your total […]

corporate_reputation1

Is There A Relation Between the Exxon Valdez Oil Spill and Your Corporate Reputation? You bet!

It seems like it was only yesterday that Exxon Valdez spilled thousands and thousands of barrels of crude oil into Prince William Sound. But the truth is that all of this happened way back in 1989.  25 years have passed, but it’s not like this incident is not fresh in our minds. It is, more […]

personal reputation management

Why Personal Reputation Management Matters?

In this day and age, when it’s all about the Internet, you must build an online identity for yourself. But, even if you do that, how do you stand apart? In other words, what can you do to have a distinguished web presence? Now, it may occur to you that you don’t need one, but […]

3

Custom Web Design – Best Suited For a Business with Unique Needs!

The days of web design are long passé. It’s gone. RIP. Confused? Well, when every web solutions provider out there is offering what is being referred to as a custom web design (yes, that’s what they call it these days), there is little to no room for its un-customised predecessor. Good times, eh? After all, […]

4

Online Reputation – Repercussions of Managing It By Hook or By Crook

When Samsung paid people to criticise HTC’s products, little would the former have realised that it is inviting trouble. Much to everyone’s surprise (and to Samsung’s dismay of course!), the mobile phone giant paid a heavy price for what they call astroturfing, a popular under-the-counter online reputation management technique. Samsung was fined, plain and simple. […]