Yearly Archives: 2021


Launching Store

LAUNCHING AN ONLINE STORE? STEER CLEAR OF THESE 5 COMMON ECOMMERCE MISTAKES

Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an e-commerce website development platform and building a marketing strategy. Between all […]

Mobile App Marketing

“HOW TO” AND “HOW NOT TO” MARKET YOUR MOBILE APP

Shopping while sitting on your couch, socialising with friends and people across the globe, booking hotels and flights, consulting with your dentist, watching the latest episode of your favourite show that you missed last night, reading news on the go – what is it that you cannot do with a mobile device (with an internet […]

Ecommerce Redesign

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN

As the concept of eCommerce continually advances and shifts, businesses need to remain viable and relevant. Your eCommerce website is not just a simple shop; it is the face of your company, the entry point to your products, and sometimes the first interaction that a buyer will have with your brand. Since eCommerce website redesign […]

Digital Wallet

DIGITAL WALLET – IS IT NECESSARY FOR YOUR ECOMMERCE WEBSITE?

Online shopping is growing exponentially, as are digital payments. Today’s consumers love the ease of finding just about any product online and having it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]

Ecommerce Landing Page Conversion

PROVEN TIPS TO MAKE YOUR ECOMMERCE LANDING PAGES CONVERSION-FRIENDLY

Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is technically […]