All posts in eCommerce


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LAUNCHING AN ONLINE STORE? STEER CLEAR OF THESE 5 COMMON ECOMMERCE MISTAKES

Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all […]

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN (2)

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN

Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters. Why Redesign Your Site in the First Place? As soon as the thought of a complete website overhaul crosses your […]

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DIGITAL WALLET – IS IT NECESSARY FOR YOUR ECOMMERCE WEBSITE?

Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]

BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN (3)

PROVEN TIPS TO MAKE YOUR ECOMMERCE LANDING PAGES CONVERSION-FRIENDLY

  Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is […]

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Top Magento 2 Features that Will Boost Your Business Sales

So, what’s new? – In every release, Magento presents online merchants, developers and service providers with a new suite of features and improved functionalities to create a more balanced, user-friendly ecommerce environment and take the scalability and ecommerce performance to the next level. While Magento is already jam packed with a comprehensive array of functionalities, […]

Is Voice-Activated Assistant the Next Big Trend in the eCommerce Industry?

  How many of you think we’re in the middle of “voice search revolution”? Probably everyone! Be it Cortana for Windows, Siri for iPhone or Alexa for Amazon, more and more people are switching to voice search when it comes to surfing the web. With the emergence of voice-assistants, people around the world have discovered […]

How Does a High-Converting eCommerce Product Page Look Like?

If there’s one ecommerce brand that is winning customers’ hearts like a boss, it has to be Amazon. Or could we call it “The Amazon”. Okay, this might sound like an overstatement, but we just can’t ignore how easy, convenient, fast and smooth online shopping has become for customers worldwide with the existence of Amazon. […]

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Offers, Coupons & Discounts: Tips To Planning Highly Profitable eCommerce Sales Promotions

With the rapidly growing eCommerce industry, getting customers to splurge on their product/service while ignoring other providers in the market remains a constant challenge for online retailers. The competitive urge to drive huge traffic and sales, persuades most retailers to embrace promotions and discount programs. However, there’s more to running a successful sales promotion than […]

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Top 7 eCommerce Shopping Cart Solutions

Choosing the wrong eCommerce platform can spell disaster for your business. What’s more, trying to choose between them can be overwhelming when you consider that there are countless options available, each with a myriad of features. To simplify things, we’ve put together an evaluation of the top 7 eCommerce shopping cart solutions, focussing on two of […]

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Operating on a Limited Budget? Here’s How to Market Your E-Store Effectively

A tight budget is a major limitation for most new start-ups and budding entrepreneurs planning to start an eCommerce venture. Why wouldn’t it be? Marketing is expensive, right? Turns out, it doesn’t have to be. Though marketing requires a good investment of money, a limited budget often propels you into thinking creatively while ensuring that […]