Operating on a Limited Budget? Here’s How to Market Your E-Store Effectively
A tight budget is a major limitation for most new start-ups and budding entrepreneurs planning to start an eCommerce venture. Why wouldn’t it be?
Marketing is expensive, right?
Turns out, it doesn’t have to be.
Though marketing requires a good investment of money, a limited budget often propels you into thinking creatively while ensuring that you get the most out of any money and time you invest in your marketing.
Furthermore, there are proven ways to market your ecommerce business without having to burn a hole in your pocket. However, remember that any economical marketing method would still require you to put in time to get the results and ROI you’re expecting.
Begin with a Focus on Traffic.
Yes, it sounds pretty obvious, but it is inevitable that we discuss the importance of traffic when it comes to marketing on a budget.
Though the ultimate goal of marketing is to generate sales, driving traffic is a crucial step in the process. When you focus on to how you’re going to drive relevant traffic than how to rack up sales, you are likely to think out of the box and come up with creative ways as to how you can reach out to a wider audience and spread the word about your brand.
While in big-budget strategies like PPC, you focus on sales because each click costs money, low-budget marketing strategies are designed to catch user attention first and then think about converting visitors and generating sales.
Of course, being traffic-focused doesn’t mean to forget sales altogether. Eventually, you will seek conversions once you get a good flow of users to your website. But before that, you need to lay out an attention-grabbing and traffic-driving approach to your marketing.
Drive Traffic through Smart Content Marketing
So, you just learned that traffic is the key to marketing on a budget.
Now the question is what can help you drive traffic cheaply?
Content marketing, of course.
Even with a minimum investment, content marketing can work wonders on the website’s traffic if you do it the right way.
When it comes to executing content marketing on a budget, you will probably have to create all the content on your own. To make the best use of your time and effort, it is important to decide what are your capabilities. With a clear understanding of what you’re comfortable writing, you will be able to focus your efforts in the right direction.
So, decide what type of content you are going to create.
Is it going to be blog posts or how-to guides? Or podcasts seem more feasible to you?
Once you have decided your genre, you can start thinking about how you can create engaging content for your audience.
There are two ways to approach content writing:
- Create a separate spot where you will regularly post highly useful content on subjects that relate to your audiences. This place will become a constant source of content for users, helping you to build brand awareness and engage users in the long-term. In-depth how-to guides, blogs, videos and podcasts are some examples of this content marketing method.
- If you have short-term content marketing goals, it would be helpful to create content like case studies that talk about how your product and services helped users achieve their goals. You can also create videos that don’t just educate users but also make them aware of what a specific product is capable of. The idea is to spike awareness and attract large chunks of traffic through unique and interesting content.
In addition to these two methods, there’s another popular content marketing strategy that is user-generate content (UGC).
One of the most promising yet effortless content marketing trends, user-generated content is a smart way to lure and impress new prospects with the help of your existing happy and satisfied customers.
Research reveals that 61% of users go online to talk about products/services they purchase while 81% people read content posted by those people. That said, user generated content can be harnessed to not only advertise your products but promote a sense of brand credibility and authenticity.
Reach out to your most trusted consumers and ask them to take a photo of them using your product or create a video highlighting the usefulness and benefits of your product. By posting the content created by your consumers on your website and social media, you can boost your brand awareness as well as attract new prospects to your business.
Build a Strong Community
People (your followers, consumers, subscribers and even prospects) are a powerful resource for new and small businesses.
Bringing people (consumers) who use and admire your product/service together on a single platform can help you enjoy higher brand credibility, business integrity, brand reputation and customer loyalty. You can better engage with your target audiences and create a cohesive connection between your consumers and brand through community building.
The approach gets even easier and more fruitful when combined with content marketing. For instance, you can create engaging quality content or host live webinars to promote a Facebook page or keep users engaged by posting content based on a shared interest.
Moreover, building a community around your brand is not something that can be achieved overnight. It takes time to win over customers, gain their trust and bring them together into a shared entity.
Of course, marketing a business on a tight budget is going to be challenging. But by optimising your efforts and spending your limited budget only on the high-impact marketing strategies, you can ensure the best value from every cent you invest in your marketing.
While the marketing strategies mentioned in this article are the easiest way to promote your business on the cheap, you definitely need to be prepared to put in a lot of time and effort to yield desired outcomes.
Web Circle can be your reliable marketing partner, offering you all sorts of assistance and support you need to market your business in the competitive digital landscape. Besides digital marketing, Web Circle has a dedicated team of Magento specialists specialising in Magento development and maintenance. All our services and solutions are backed by industry-leading Magento support to make sure your ecommerce store doesn’t have to face any downtime and runs at peak efficiency at all times.