Persistent advancements in ecommerce technology and B2B sector have raised the expectations of online buyers to another level. With the extreme pressure of influencing customers with an unparalleled shopping experience, sellers are constantly looking for advanced procurement technologies to instil efficiency into their purchasing process. That said, PunchOuts are becoming a popular yet inevitable e-procurement […]
So you are eying the multi-billion-dollar online industry and have decided to take your brick and mortar business online. That’s a great news as no business, large or small, can today survive without being online. The first step for you is to decide what platform to choose. This possibly the hardest part of going online […]
With the rapidly growing eCommerce industry, getting customers to splurge on their product/service while ignoring other providers in the market remains a constant challenge for online retailers. The competitive urge to drive huge traffic and sales, persuades most retailers to embrace promotions and discount programs. However, there’s more to running a successful sales promotion than […]
It won’t be completely wrong to say that most website designers, today, are obsessed with appealing design and interactive visual elements that make a website likable to a great extent. And why not when the amazing digital technology offers you so much to experiment with and apply to your website.
Ever since the start of internet, attention of entire world is revolving around the web. If you go by the rising number of internet users today, you can imagine the number of potential customers you can add to your business. By choosing digital marketing as your leading marketing tool you can easily expand your business. […]
Beginning of a New Year is an ideal time of the year to think about the future. Feeling fresh and boosted after well-deserved Christmas break, we find it easy to devise innovative ideas and tend to be better at creative thinking. Perhaps, that’s why New year is the best time to bring your brand and […]
80% people these days research online before they engage with a new business. This is especially true when they are looking forward to engage with a small business. The reason for the same is that big businesses carry a brand and reputation and sometimes they are among the very few options available to the consumers […]
Choosing the wrong eCommerce platform can spell disaster for your business. What’s more, trying to choose between them can be overwhelming when you consider that there are countless options available, each with a myriad of features. To simplify things, we’ve put together an evaluation of the top 7 eCommerce shopping cart solutions, focussing on two of […]
No doubt Magento is a popular platform. Even the likes of Olympus, Rovio and Men’s Health use it. But, the question here is: will it also work for you? Sure, why not. And for that matter, if you are a small time retailer, it may very well be what you need for growth. After all, […]
A tight budget is a major limitation for most new start-ups and budding entrepreneurs planning to start an eCommerce venture. Why wouldn’t it be? Marketing is expensive, right? Turns out, it doesn’t have to be. Though marketing requires a good investment of money, a limited budget often propels you into thinking creatively while ensuring that […]
