Website owners spend copious amount of time in practices and strategies that are focused on enhancing customer experience. There are several areas that can be worked on to eventually contribute to a seamless experience on your website – the web design, display of product/services, content, checkout funnel, customer support etc. But there’s this one aspect […]
How many of you think we’re in the middle of “voice search revolution”? Probably everyone! Be it Cortana for Windows, Siri for iPhone or Alexa for Amazon, more and more people are switching to voice search when it comes to surfing the web. With the emergence of voice-assistants, people around the world have discovered […]
Over the last few years, there has been a massive change in the e-commerce industry as customers demonstrate a preference toward marketing ads or messages with a personal touch. However, the majority of e-commerce retailers neglect the importance of creating a personalised experience. It’s a proven fact that a message with a bit of personal […]
If there’s one ecommerce brand that is winning customers’ hearts like a boss, it has to be Amazon. Or could we call it “The Amazon”. Okay, this might sound like an overstatement, but we just can’t ignore how easy, convenient, fast and smooth online shopping has become for customers worldwide with the existence of Amazon. […]
All the people to visit your website would be once regarded as a “first-time visitor”. Your website browsing experience will influence whether a first-time visitor would land again or their first time will become the last time they are visiting your website. When a web user visits a website for the first time, they are […]
“Would you like a coke with your burger?” “We also have an extra value combo you might like that includes a burger of your choice, medium-size fries and a medium coke.” “Do check out today’s special eats on discount.” You may hear these lines frequently while ordering food at a restaurant. And if such suggestions […]
Retailers in traditional stores, all over the world, are facing tough and ever-growing competition with online businesses. And this problem only rises to a new high during the traditional holiday shopping season. Also, online retailers have an additional advantage because they don’t have to pay high overheads. Online sales are only likely to grow around […]
Persistent advancements in ecommerce technology and B2B sector have raised the expectations of online buyers to another level. With the extreme pressure of influencing customers with an unparalleled shopping experience, sellers are constantly looking for advanced procurement technologies to instil efficiency into their purchasing process. That said, PunchOuts are becoming a popular yet inevitable e-procurement […]
So you are eying the multi-billion-dollar online industry and have decided to take your brick and mortar business online. That’s a great news as no business, large or small, can today survive without being online. The first step for you is to decide what platform to choose. This possibly the hardest part of going online […]
With the rapidly growing eCommerce industry, getting customers to splurge on their product/service while ignoring other providers in the market remains a constant challenge for online retailers. The competitive urge to drive huge traffic and sales, persuades most retailers to embrace promotions and discount programs. However, there’s more to running a successful sales promotion than […]
