If you are a marketer, you understand the importance of brand awareness, not just when you are starting out but also when your business is growing. Now, take a quick look at three crucial statistics; There are over 25 million brand accounts on Instagram with 80% of users following at least one. Over 60% of […]
80% people these days research online before they engage with a new business. This is especially true when they are looking forward to engage with a small business. The reason for the same is that big businesses carry a brand and reputation and sometimes they are among the very few options available to the consumers […]
What is Reputation Management? “Just as people develop social capital that helps them build relationships and careers, corporations and other organisations develop reputational capital that helps them build relationships and grow their organisations.” It deals with the activities performed by individuals or business organisations in order to maintain or create goodwill in public. Reputation management for any […]
It seems like it was only yesterday that Exxon Valdez spilled thousands and thousands of barrels of crude oil into Prince William Sound. But the truth is that all of this happened way back in 1989. 25 years have passed, but it’s not like this incident is not fresh in our minds. It is, more […]
In this day and age, when it’s all about the Internet, you must build an online identity for yourself. But, even if you do that, how do you stand apart? In other words, what can you do to have a distinguished web presence? Now, it may occur to you that you don’t need one, but […]
When Samsung paid people to criticise HTC’s products, little would the former have realised that it is inviting trouble. Much to everyone’s surprise (and to Samsung’s dismay of course!), the mobile phone giant paid a heavy price for what they call astroturfing, a popular under-the-counter online reputation management technique. Samsung was fined, plain and simple. […]
A few highs, a few lows – 2013 has been a good year for online reputation management, overall, and hopefully, 2014 will be better. That being said, with just a few days left before the year ends, it’s high time we take lessons – lessons from anything that may have gone wrong. After all, there’s […]
Online Reputation Management is not just for big businesses. Chances are that most big businesses have a very pro-active approach towards reputation management and would either have a dedicated department to manage their reputation or consider online reputation management as part of their online marketing and brand management strategy. Small businesses however have a […]
