{"id":1130,"date":"2018-06-21T05:15:08","date_gmt":"2018-06-21T05:15:08","guid":{"rendered":"http:\/\/webcircle.com.au\/blog\/?p=1130"},"modified":"2024-09-02T07:27:03","modified_gmt":"2024-09-02T07:27:03","slug":"tips-to-turn-first-time-visitors-into-returning-customers","status":"publish","type":"post","link":"https:\/\/webcircle.com.au\/blog\/website-support\/tips-to-turn-first-time-visitors-into-returning-customers\/","title":{"rendered":"Tips to Turn First-Time Visitors into Returning Customers"},"content":{"rendered":"\n

All the people to visit your website would be once regarded as a \u201cfirst-time visitor\u201d. Your website browsing experience will influence whether a first-time visitor would land again or their first time will become the last time they are visiting your website.<\/p>\n\n\n\n

When a web user visits a website for the first time, they are looking for helpful and valuable information on the website. If they don\u2019t find what they expected or were looking for, they would simply leave to find it somewhere else.<\/p>\n\n\n\n

Even if the website showcases well-developed and high-quality content, there\u2019s a chance the user would leave in a few seconds if the web page doesn\u2019t load fast or isn\u2019t set up properly or maybe have broken images that the user is very curious to see.<\/p>\n\n\n\n

That\u2019s the story of a first-time visitor.<\/p>\n\n\n\n

With an overload of websites and information on the web, engaging and retaining new visitors is not a breeze. With some planning and thought, however, you can woo your first-time visitors and keep them engaged and coming back for more.<\/p>\n\n\n\n

Click here for more info: HOW TO CREATE AN ENGAGING USER EXPERIENCE THROUGH WEBSITE DESIGN?<\/a><\/strong><\/p>\n\n\n\n

Let\u2019s delve into some effective tips and tactics to promote visitor engagement and interaction on your website.<\/p>\n\n\n\n

Write Down Your Goals<\/span><\/strong><\/h2>\n\n\n\n

Success parameters for different websites may differ on the outcome the business owner wants from that website. Not all websites want to get the same thing out of their first-time visitors.<\/p>\n\n\n\n

For example, a start-up looking to launch a new product on their website, which features a subscribe button along with a promotional graphic, is apparently aiming at getting their first-time visitors to opt in for their newsletters. If the visitors subscribe to their newsletter on their first visit, the website owner doesn\u2019t need to worry about people leaving the website within a few seconds.<\/p>\n\n\n

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Similarly, a website that has just launched a new business blog would want visitors to frequently come back to check out new posts.<\/p>\n\n\n\n

That said, it is important to decide what exactly you want your visitors to do when they visit your website for the first time. Also keep in mind that the goals you set now may change over time as your business grows and needs change. Make sure your website and content reflects your current goals to lead first-time visitors to take required actions.<\/p>\n\n\n\n

Optimise the Sales Funnel for First Visits<\/span><\/strong><\/h2>\n\n\n\n

Studies have shown that 98% of first-time visitors don\u2019t buy on their first visit.<\/p>\n\n\n\n

This is because when a person visits your website for the first time they might not be already familiar with your brand. They happened to click a link while looking for something on the web, which landed them straight on your website. Or maybe they overheard some co-workers talking about your brand and decided to check out your website.<\/p>\n\n\n

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No matter how they got to your website, the visitor needs to first learn about your business-what you are and how you work, to decide whether it is safe to make a purchase on your website. Therefore, establishing trust is a crucial step in the process of converting first-time visitors into buyers.<\/p>\n\n\n\n

A well-optimised first-time visitor funnel can help engage first time visitors while guiding them towards taking a desired action. You can add clickable links, buttons<\/p>\n\n\n\n

and graphics to help them learn how they can use your website to get to the information or product they are looking for without having to open several pages.<\/p>\n\n\n\n

The purpose is to make your website as easy for those visiting for the first time as possible so that they have a hassle-free browsing experience, which would turn them into repeat visitors and eventually paying customers.<\/p>\n\n\n\n

Get back to your regular customers<\/span><\/strong><\/h2>\n\n\n\n

If you are not a start-up, chances are that you have a bunch of regular or long-standing customers who visit your website often. These are the people who have already been through the sales funnel you are optimising for your first-time visitors. It would be helpful to get in touch with those customers with a couple of questions related to their experience and opinion about your product\/service.<\/p>\n\n\n\n

Here are some examples of questions you can ask:<\/p>\n\n\n\n