{"id":730,"date":"2018-02-23T08:03:44","date_gmt":"2018-02-23T08:03:44","guid":{"rendered":"http:\/\/webcircle.com.au\/blog\/?p=730"},"modified":"2024-07-23T06:43:06","modified_gmt":"2024-07-23T06:43:06","slug":"fine-look-or-seamless-functionality-what-are-you-designing-your-websites-for","status":"publish","type":"post","link":"https:\/\/webcircle.com.au\/blog\/web-design\/fine-look-or-seamless-functionality-what-are-you-designing-your-websites-for\/","title":{"rendered":"Fine Look or Seamless Functionality; What Are You Designing Your Websites For?"},"content":{"rendered":"\n

It won\u2019t be completely wrong to say that most website designers, today, are obsessed with appealing design and interactive visual elements that make a website likable to a great extent.<\/span><\/p>\n\n\n\n

And why not when the amazing digital technology offers you so much to experiment with and apply to your website.<\/span><\/p>\n\n\n\n

RELATED POSTS<\/strong>: Rule the Online Space With a Brand-New Website this New Year \u2013 Perfect Time to Get One Designed!<\/a><\/p>\n\n\n\n

However, at the same time this fascination for good looking design raises a concerning question;<\/span>
\u201c<\/span><\/strong>Is aesthetic appearance of a website more important than website usability?<\/span>\u201d<\/span><\/strong><\/p>\n\n\n\n

While some designers may come up with a yes and different explanations to this question, the fundamental law of web design says NO.<\/span><\/p>\n\n\n\n

Let\u2019s find out why.<\/span><\/p>\n\n\n\n

From Function to Design<\/span><\/strong><\/h2>\n\n\n\n

A considerable amount of web designers and marketers are fascinated with the idea of website appearance rather than website usefulness.<\/span><\/p>\n\n\n\n

Ideally, beauty should follow function. You must put function first in mind and then design a form that serves that function. Designing around the core functionality of the website would itself bring in the beauty.<\/span><\/p>\n\n\n\n

More a distraction than an attraction <\/span><\/strong><\/h2>\n\n\n\n

Aesthetics don\u2019t always attract. A beautiful design which you think of an allurement can actually distract users from the website\u2019s core function.<\/span><\/p>\n\n\n\n

Many users admitted to have visited visually beautiful websites that totally wowed but had them thinking how to use it at the same time.<\/span><\/p>\n\n\n\n

So, yes an extremely pleasing design can backfire.<\/span><\/p>\n\n\n\n

Users prefer speed over flashiness<\/span><\/strong><\/h2>\n\n\n\n

A website equipped with several attractive visual elements often tend to load slowly. Now, an captivating design isn\u2019t going to help any way if users have to wait more than a few minutes to see it.<\/span><\/p>\n\n\n\n

Load time of a website is way more important for SEO and conversions than the aesthetic appeal. A competent website designer would know this fact and would be able to pull off the right balance between beauty and speed.<\/span><\/p>\n\n\n\n

SEO loves functionality too<\/span><\/strong><\/h2>\n\n\n\n

The combination of an eye-catchy design plus average\/poor functionality can wreak havoc on ecommerce marketers.<\/span><\/p>\n\n\n\n

Think, what would you do if you land a fine looking website and have no idea what to do on it?<\/span><\/p>\n\n\n\n

Without showing any mercy for the creative design, you would bounce.<\/span><\/p>\n\n\n\n

Clearly, websites that take design over function, are going to be presented with high bounce rates which means poor SEO.<\/span><\/p>\n\n\n\n

All these pointers explain your website needs to do much more than just look good. And it all boils down to function and usability.<\/p>\n\n\n\n

If you\u2019re a marketer working with a website design agency in sydney, make sure your service provider knows the primacy of function over design.<\/span><\/p>\n\n\n\n

In case you yourself are a professional designer or website design agency in Australia<\/strong><\/a>, make elegant designs that work rather than sacrificing beauty altogether.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It won’t be completely wrong to say that most website designers, today, are obsessed with appealing design and interactive visual elements that make a website likable to a great extent. And why not when the amazing digital technology offers you so much to experiment with and apply to your website. RELATED POSTS: Rule the Online […]<\/p>\n","protected":false},"author":1,"featured_media":2964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[222,221,34,33],"yoast_head":"\nWebsite Design: Fine Look or Seamless Functionality<\/title>\n<meta name=\"description\" content=\"Explore the balance between fine look and seamless functionality in website design. 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