{"id":95,"date":"2013-12-24T12:00:00","date_gmt":"2013-12-24T12:00:00","guid":{"rendered":"http:\/\/webcircle.com.au\/blog\/?p=95"},"modified":"2024-08-30T04:54:40","modified_gmt":"2024-08-30T04:54:40","slug":"2014-the-do-or-die-year-for-online-reputation-management","status":"publish","type":"post","link":"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/","title":{"rendered":"2014 &#8211; The Do-or-Die Year for Online Reputation Management"},"content":{"rendered":"\n<p>A few highs, a few lows &#8211; 2013 has been a good year for online reputation management, overall, and hopefully, 2014 will be better. That being said, with just a few days left before the year ends, it\u2019s high time we take lessons &#8211; lessons from anything that may have gone wrong. After all, there\u2019s no point in making the same mistakes again, more so because 2014 is likely to be a decisive year.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Images <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>This coming year, a picture will be worth a thousand words, not that it not already is, but 2014 will see it becoming more important than ever, at least in terms of <a href=\"https:\/\/webcircle.com.au\/reputation-management.html\"><strong>online reputation management<\/strong><\/a> or ORM, as we know it. <\/p>\n\n\n\n<p>And with Pinterest and <a href=\"https:\/\/webcircle.com.au\/blog\/online-marketing\/brand-building-on-instagram-dos-and-donts-of-growing-a-brand-on-insta\/\"><strong>Instagram<\/strong><\/a> already creating ripples, content, it seems, would only play second fiddle.&nbsp; What does that mean to you?<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Proactiveness <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>2013 may have seen you digging your well late (pun intended), but that won\u2019t work anymore. That\u2019s because 2014 is not the year of \u2018wait and watch\u2019; it\u2019s more about \u2018wait and ouch\u2019. You wait for someone to attack your brand and who knows, you may lose:<\/p>\n\n\n\n<ul>\n<li>Your reputation<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Your customers<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Your money, if there is a need to go legal<\/li>\n<\/ul>\n\n\n\n<p>Worse, you may not be able to do anything to stop them. Or maybe you can, but only if you act well in time, i.e. before it\u2019s too late. <em>Hint: <\/em>securing negative domains should work<em>.<\/em><\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Self-Dependence <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>Yelp is a useful tool and that it will continue to be. No two ways about it. However, 2014 will need you to look for an alternate, and what could be better than your own site. But, why not Yelp then, you may ask. Here\u2019s why:<\/p>\n\n\n\n<ul>\n<li>Reportedly, Yelp doesn\u2019t post some of the positive reviews\n<ul>\n<li>So if you get such reviews, they might go to waste<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Not all reviews posted on Yelp are real\n<ul>\n<li>As many as 25% of them may be fake<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><em>It comes down to this<\/em>: you need to take the matters into your own hands and that\u2019s only possible when you collect your own genuine reviews from happy customers.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year When SEO May Die By Its Own Hand <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>There\u2019s no denying the fact that SEO\u2019s days are numbered, but come 2014 and it may breathe its last. With Google refusing to stop rolling out updates, search engine optimisation will soon be a thing of the past. And the worst part is that SEO brought it upon itself. Had it woken up to the signs that Penguin, Panda and Hummingbird showed, it could have easily saved face. But no, most <a href=\"https:\/\/webcircle.com.au\/search-engine-optimisation.html\"><strong>expert seo services<\/strong><\/a> providers chose to look the other way. And they paid for the price for it. The next year may bring more bad news. The only thing that can help SEO survive and maybe make a comeback is great content. You need to make sure you have enough of it this coming year.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Putting On a Brave Face <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>2013 saw many brands coming under attack. But what did they do? Nothing, they just sat on their hands. Surprisingly, this worked for many of them, doing nothing that is. Will it work in 2014 as well? What if it doesn\u2019t? You need to be prepared and make sure that a well-thought-out defence strategy is in place.<\/p>\n\n\n\n<p>Barring the last approach, anything may work, depending on the situation. That being said, do whatever you want to do, just don\u2019t sit idle when someone says something negative about you online; it may prove fatal. Before you take any action, make sure you think logically and do not make the things worse.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year When You Need To Keep Your Eyes Open <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>There are two sides to every coin; there always have been. Social media is no exception. 2013 did see the rise of Vine and other social media sites, but the year also gave troublemakers a new opportunity &#8211; the opportunity to attack you, when you least expected it. &nbsp;In 2014, you must do something about it before your online reputation goes for a toss. Also, try and see the downside to everything before you bask in the glory of your next successful social media campaign.<\/p>\n\n\n\n<p><strong>Points to remember<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Keep your eyes open while sharing images on Pinterest or other social media sites. Make sure you are not inviting trouble in the form of copyright issues.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Nothing is fool-proof, period.<\/li>\n<\/ul>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Reading between the Lines <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>Matt Cutts talked of ORM in a video released early this year. He may not have done so on purpose, but what if he did? Did it have anything to do with Google per se? You never know; nobody does for that matter. But in 2014, you just cannot take chances and so it\u2019s better to assume that the search engine is keeping a close watch on ORM. What does that mean to you?<\/p>\n\n\n\n<ul>\n<li>Keep the press releases to a minimum\n<ul>\n<li>Even guest blogs may be devalued<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Focus on good content\n<ul>\n<li>Visually-oriented information may also do you some good<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Encouragement <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>2014 must see a change in your ORM policy. Chances are that in 2013, all you did was to make the most of whatever positive reviews came your way. You did not ask for any. This coming year, you must. Meaning, if there are customers who are satisfied with your products and services, it makes sense for you to encourage them to write reviews. This encouragement can go a long way in making you look credible online.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year of Acting in Time <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>Some of the biggest brands suffered huge losses in 2013 as they waited for too long even when they came to know that their reputation is at stake. For some strange reason, they thought they could deal with the issues on their own. As expected, many of them could not. 2014 is the year when they can make up for it, but only if they realise that some things are better left to professionals. And of course, they need to act in time or else, even professionals may not be able to save a sinking ship.<\/p>\n\n\n\n<h2><b><strong><span style=\"text-decoration: underline;\">The Year When You Can\u2019t Complain Anymore <\/span><\/strong><\/b><\/h2>\n\n\n\n<p>Not 100% of the reviews posted online are genuine. They never were. Most of them have always been posted by disgruntled employees, competitors and troublemakers. Now that you know it, what can you do about it? Complain? Isn\u2019t that what you have always done? Come 2014 and nobody would listen when you cry foul. What would you do then? Reviews, whether fictitious or real, are to be dealt with, simple.<\/p>\n\n\n\n<p>Related Post: <strong><a href=\"https:\/\/webcircle.com.au\/blog\/reputation-management\/online-reputation-management-tips\/\">Online Reputation Management Tips<\/a><\/strong><\/p>\n\n\n\n<p><strong><em>Gear up for 2014 is the year of opportunities but only if you know how to milk them.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few highs, a few lows &ndash; 2013 has been a good year for online reputation management, overall, and hopefully, 2014 will be better. That being said, with just a few days left before the year ends, it&rsquo;s high time we take lessons &ndash; lessons from anything that may have gone wrong. After all, there&rsquo;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[12,10,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DO and DIE Year for Online Reputation Management<\/title>\n<meta name=\"description\" content=\"A few highs, a few lows - Recent Years has been a good year for online reputation management and hopefully, this year will be better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DO and DIE Year for Online Reputation Management\" \/>\n<meta property=\"og:description\" content=\"A few highs, a few lows - Recent Years has been a good year for online reputation management and hopefully, this year will be better\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Web Circle\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-24T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T04:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcircle.com.au\/blog\/wp-content\/uploads\/2013\/12\/The-Do-or-Die-Year-for-Online-Reputation-Management.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mr. Tanuj Rastogi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mr. Tanuj Rastogi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/\",\"url\":\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/\",\"name\":\"DO and DIE Year for Online Reputation Management\",\"isPartOf\":{\"@id\":\"https:\/\/webcircle.com.au\/blog\/#website\"},\"datePublished\":\"2013-12-24T12:00:00+00:00\",\"dateModified\":\"2024-08-30T04:54:40+00:00\",\"author\":{\"@id\":\"https:\/\/webcircle.com.au\/blog\/#\/schema\/person\/b4c7636d31a9e229812785911966dd57\"},\"description\":\"A few highs, a few lows - Recent Years has been a good year for online reputation management and hopefully, this year will be better\",\"breadcrumb\":{\"@id\":\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcircle.com.au\/blog\/reputation-management\/2014-the-do-or-die-year-for-online-reputation-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcircle.com.au\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2014 &#8211; 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