The unprecedented eCommerce boom that is reshaping the way we shop and do business is no hidden secret. The convergence of technological advancements, changing consumer behaviours, and global connectivity has ignited a digital revolution in commerce. With the convenience of online shopping, a vast array of products and services are now accessible at our fingertips, […]
Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an e-commerce website development platform and building a marketing strategy. Between all […]
As the concept of eCommerce continually advances and shifts, businesses need to remain viable and relevant. Your eCommerce website is not just a simple shop; it is the face of your company, the entry point to your products, and sometimes the first interaction that a buyer will have with your brand. Since eCommerce website redesign […]
Online shopping is growing exponentially, as are digital payments. Today’s consumers love the ease of finding just about any product online and having it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]
Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is technically […]
Over the last few years, there has been a massive change in the e-commerce industry as customers demonstrate a preference for marketing ads or messages with a personal touch. However, the majority of e-commerce retailers neglect the importance of creating a personalised experience. It’s a proven fact that a message with a bit of personal […]
With the eCommerce boom, having well-optimised product pages can significantly boost your conversion rates and drive more sales. Did you know that “64% of eCommerce marketers spend a significant amount of time optimising product pages”? Creating a product page that turns visitors into buyers can feel tough, especially if you’re unsure where to begin. If […]
So you are eying the multi-billion-dollar online industry and have decided to take your brick and mortar business online. That’s a great news as no business, large or small, can today survive without being online. The first step for you is to decide what platform to choose. This possibly the hardest part of going online […]
With the rapidly growing eCommerce industry, getting customers to splurge on their product/service while ignoring other providers in the market remains a constant challenge for online retailers. The competitive urge to drive huge traffic and sales, persuades most retailers to embrace promotions and discount programs. However, there’s more to running a successful sales promotion than […]
Choosing the wrong eCommerce platform can spell disaster for your business. What’s more, trying to choose between them can be overwhelming when you consider that there are countless options available, each with a myriad of features. To simplify things, we’ve put together an evaluation of the top 7 eCommerce shopping cart solutions, focussing on two of […]
