As the name suggests, webrooming is the online version of showrooming. In other words, when the customers check out your online store, but instead of buying products from you, visit a brick-and-mortar store later and make the purchase there, they webroom. Every time they visit your store for research purposes, it may impact your total […]
It seems like it was only yesterday that Exxon Valdez spilled thousands and thousands of barrels of crude oil into Prince William Sound. But the truth is that all of this happened way back in 1989. 25 years have passed, but it’s not like this incident is not fresh in our minds. It is, more […]
In today’s digital age, our online presence often precedes us. From potential employers to curious colleagues, people routinely turn to the internet to learn about individuals. This reality underscores the importance of personal reputation management (PRM), a proactive approach to shaping how you are perceived online. Personal Online Reputation Management (ORM) involves monitoring, influencing, and […]
The days of web design are long past. It’s gone. RIP. Confused? Well, when every web solutions provider out there is offering what is being referred to as a custom web design (yes, that’s what they call it these days), there is little to no room for its un-customised predecessor. Good times, huh? After all, […]
When Samsung paid people to criticise HTC’s products, little would the former have realised that it is inviting trouble. Much to everyone’s surprise (and to Samsung’s dismay of course!), the mobile phone giant paid a heavy price for what they call astroturfing, a popular under-the-counter online reputation management technique. Samsung was fined, plain and simple. […]
Every business, whether big or small, has just one New Year’s Resolution – growth; no matter what it takes to grow. How typical. That being said, in this day and age, a business just can’t grow if it has no online presence. See, the prospects are already online and a business that’s not there for […]
A few highs, a few lows – 2013 has been a good year for online reputation management, overall, and hopefully, 2014 will be better. That being said, with just a few days left before the year ends, it’s high time we take lessons – lessons from anything that may have gone wrong. After all, there’s […]
